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Posts Tagged: digital subscribers
Why Subscriber Offboarding is Equally Important as Onboarding
Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...
Advertising Revenues Increase with Paywall Strategies
As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...
‘Intense’ Social and Mobile Interaction Drives Change in Digital News
The ‘intense’ way that consumers of digital content have started to interact via social and mobile channels has driven large-scale changes in the news paid content sector, Reuters has reported....
MPP Global Publishing Poll: Converting Readers Into Subscribers is Key Priority
Turning newspaper readers into loyal subscribers is one of the major challenges facing publishers in the digital paid content market. This was the key finding of new research carried out...
