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Posts Tagged: OTT

Posted by Sian Ciabattoni on Tuesday, 18 January 2022

5 OTT Predictions for 2022: Revenue Expansion Through Data Driven Engagement Strategies

As the OTT market continues to erupt and cord-cutting persists, it’s hard to envision any scenario where market growth slows, as the pandemic continues to accelerate the adoption of new...

Posted by James Vallance on Tuesday, 07 December 2021

Why Subscriber Offboarding is Equally Important as Onboarding

Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...

Posted by MPP Global on Monday, 18 July 2016

Weekly Media & Subscription News Round-up | July 18, 2016

OTT Soars, Digital Subscription Success & a BBC Paywall? MPP Global shares six stories from the last seven days of news affecting the media and subscription industries Did you know?...

Posted by MPP Global on Monday, 11 July 2016

Weekly Media & Subscription News Round-up | July 11, 2016

2016 Olympics, Pay TV Growth & Reasons for Churn MPP Global shares six stories from the last seven days of news affecting the media and subscription industries Media and publishing...

Posted by MPP Global on Monday, 04 July 2016

Weekly Media & Subscription News Round-up | July 4, 2016

Brexit, NOW TV & Web Traffic Trends MPP Global shares six stories from the last seven days of news affecting the media and subscription industries Publishers have been offering consumers play-by-play updates...

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