MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Tagged: subscriptions

Posted by James Vallance on Tuesday, 07 December 2021

Why Subscriber Offboarding is Equally Important as Onboarding

Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...

Posted by Scott O'Neill on Wednesday, 02 November 2016

Tackling Black Friday: How can Retailers Embrace the Opportunities?

When is Black Friday? Black Friday is now under one month away – 25 November to be exact. Considered the biggest day of online spending the world has ever seen,...

Posted by Scott O'Neill on Wednesday, 08 June 2016

Membership Schemes: Boosting an Exclusive Strategy

It’s well known across the publishing industry that print revenues are declining which has seen many newspapers adopt paywalls or digital subscription models. But what about those looking to offer...

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