MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Tagged: targeted advertising

Posted by Scott O'Neill on Tuesday, 01 December 2015

Ad Blocking for Publishing: How to Really Interpret the Recent Hype?

Like you, we’ve sat back over the past few weeks listening to how the publishing industry interprets the recent buzz around ad blockers. By now we’re all aware of what...

Posted by Julian Morelis on Tuesday, 24 November 2015

What’s your Black Friday Strategy? Are you Embracing the Opportunities?

There is a misconception that Black Friday only truly pays off for retailers (over £800 million was spent on Black Friday in the UK last year), while in fact, content...

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