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Blog Articles
Monday, 20 September 2021
Why In-App Purchases Will Make Your Subscription Revenues Soar
In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to...
Thursday, 29 July 2021
Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies
It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on...
Monday, 28 June 2021
OTT Predictions 2021 – The Results Are In!
Introduction At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated...