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Blog Articles

Monday, 20 September 2021

Why In-App Purchases Will Make Your Subscription Revenues Soar

In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to...

Thursday, 29 July 2021

Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies

It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on...

Monday, 28 June 2021

OTT Predictions 2021 – The Results Are In!

Introduction  At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated...