en 
0844 873 1418 
Posts By: MPP Global
Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies
It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...
OTT Predictions 2021 – The Results Are In!
Introduction At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated the growth of the OTT market, fuelled by the pandemic....
Competition and Partnerships intensify
Introduction The number of OTT services available to subscribers is continuing to grow. More and more content producers are turning to D2C (Direct to Consumer) models to maximise their revenues and retain control over rights...
Service Stacking is Driving Revenue
Service Stacking – Before the pandemic To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...
10 Pricing Strategies to Drive Revenue Growth
Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...
56 years ago