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Posts By: Paul Herron

Posted by Paul Herron on Thursday, 07 February 2019

7 Predictions for Publishing in 2019

What You’ll Learn: Paul Herron, VP, Publishing, North America, gives his top predictions for the Publishing industry in 2019, including subscriptions, paid advertising, audio content and the rise in bundled...

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Posted by Paul Herron on Thursday, 23 August 2018

How Machine Learning Can Help Publishers Create Personalized User Experiences That Retain Customers

What You’ll Learn: Find out how publishers can use machine learning techniques and AI technology to great effect in customer identification, acquisition and retention strategies.   According to ComScore, digital publishers...

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Posted by Paul Herron on Thursday, 17 May 2018

The Four Cs to Building a Digital Audience

Hooks are used to hang a coat in the winter, catch a fish in the summer, or dock a boat in the fall. But, for digital media organizations today, one...

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