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Posts By: Paul Herron
Predictions for Publishing in 2020
2020 Publishing Trends 2020 promises to be another pivotal year in the publishing industry. Print is still not dead and is showing no signs of fulfilling that grim prediction anytime...
4 Key Takeaways From INMA World Congress of News Media in New York
What You’ll Learn: Find out about MPP Global’s key news and takeaways from INMA World Congress from Paul Herron, VP, Publishing, North America, including the rise of audio content, creating...
7 Predictions for Publishing in 2019
What You’ll Learn: Paul Herron, VP, Publishing, North America, gives his top predictions for the Publishing industry in 2019, including subscriptions, paid advertising, audio content and the rise in bundled...
Are Podcasts the next Subscription Frontier for Publishers?
What You’ll Learn: Find out how publishers are using podcasts to engage with audiences and drive subscriptions as well as how bundling content can benefit your business. Podcasts have been...
How Machine Learning Can Help Publishers Create Personalized User Experiences That Retain Customers
What You’ll Learn: Find out how publishers can use machine learning techniques and AI technology to great effect in customer identification, acquisition and retention strategies. According to ComScore, digital publishers...
Did you know...💡 Every 1% reduction in churn equates to 13% revenue gain over 3 years? https://t.co/XKdMnPKwQ2 https://t.co/ztaNW1wdYD
6 days ago