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Posted by Scott O'Neill on Thursday, 09 February 2017
Sports Brands: Optimizing the Fan Lifecycle
What do sports fans want from digital? Fans now demand more from their favorite sport and team. Outside of competitions, they now expect to be able to engage with their...
Posted by Scott O'Neill on Tuesday, 10 January 2017
What Should Retailers be doing Differently for 2017?
Did the Christmas period deliver the results you wanted? Was Black Friday as successful as retailers expected? With speculation before the event that Black Friday was losing its steam, as...
Posted by Scott O'Neill on Tuesday, 06 December 2016
Next Generation Real Time Subscription Management
Has the publishing industry changed? Yes, the way people buy and consume content has moved beyond what it was even five years ago with the balance in print and digital...
Posted by Scott O'Neill on Tuesday, 22 November 2016
From New York to Miami, What can we Expect from Publishing Going Forward?
The publishing events season is now in a restful period but over the last couple of months, the MPP Global team have been venturing along the East Coast finding out...
Posted by Scott O'Neill on Wednesday, 02 November 2016
Tackling Black Friday: How can Retailers Embrace the Opportunities?
When is Black Friday? Black Friday is now under one month away – 25 November to be exact. Considered the biggest day of online spending the world has ever seen,...
