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Posted by MPP Global on Tuesday, 09 March 2021
What can the OTT and Publishing sectors learn from each other in terms of acquisition?
There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...
Posted by Shane Webster on Monday, 04 January 2021
7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates
2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....
Posted by Paul Ojuederie on Monday, 04 January 2021
8 Trends and Predictions for OTT & Sports in 2021
Key Takeaways The OTT market will continue to grow in 2021, surpassing Pay TV Where Amazon, Netflix and Hulu will see saturation, Disney+ may continue to see gains, and new...
Posted by James Vallance on Tuesday, 15 December 2020
New Methods Publishers and OTT Providers Can Use to Acquire Customers in the Festive Period
Introduction The Christmas and Holiday season in 2020 is demonstrating some shifts in consumer gifting patterns. Shoppers are spending earlier and seeking alternatives to traditional gifts as supply and delivery...
Posted by MPP Global on Tuesday, 20 October 2020
Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?
For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...
RT @BroadcastProME: 80% of OTT services concerned about post-pandemic churn and growth plateau https://t.co/cdXjrQSrCq @mppglobal @disneypl…
1 month ago