Media eCommerce, CRM, Identity & Entitlement Management Blog

Posted by Shane Webster on Monday, 04 January 2021

7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates

2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....

Posted by Paul Ojuederie on Monday, 04 January 2021

8 Trends and Predictions for OTT & Sports in 2021

Key Takeaways The OTT market will continue to grow in 2021, surpassing Pay TV Where Amazon, Netflix and Hulu will see saturation, Disney+ may continue to see gains, and new...

Posted by James Vallance on Tuesday, 15 December 2020

New Methods Publishers and OTT Providers Can Use to Acquire Customers in the Festive Period

Introduction The Christmas and Holiday season in 2020 is demonstrating some shifts in consumer gifting patterns. Shoppers are spending earlier and seeking alternatives to traditional gifts as supply and delivery...

Posted by MPP Global on Tuesday, 20 October 2020

Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?

For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...

Posted by José Luis Kruyff on Tuesday, 15 September 2020

8 Key Strategies to Maximize Fan Engagement for Sports OTT Providers

Sports are back in a big way – the rules are different, but fans, teams, and OTT providers are rising to the challenge. There’s a huge demand for content and those same fans...

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