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Posted by Scott O'Neill on Thursday, 21 September 2017
Self-Gifting and Beauty Boxes: the retail phenomenon
Usually associated with Christmas shopping but now prevalent all year round, self-gifting is the phenomenon of purchasing gifts for yourself, often as a form of self-reward. A Changing Demographic Self-gifting...
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Posted by Ana Lobb on Friday, 08 September 2017
Publishers Need to Innovate to Overcome Print and Ad Decline
For every £150 newspapers lose in print revenue, they gain only £5 on the digital side[1]. It’s a sobering statistic that highlights how far publishers still must go to secure...
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Posted by Evelina Grines on Monday, 04 September 2017
What Happens When Your OTT Subscriber Acquisition Growth Slows Down?
Through our experience in helping some of the leading OTT services in the world grow to the levels they’re at today, we’ve noticed that there will always be a point...
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60% of Publishers in NORAM Think E-Papers and Spin-off Products are the Biggest Drivers of Supplementary Revenues
If you missed the webinar, ‘The Product and Pricing Strategies you need to Succeed’, you can now view it on demand. In their recent webinar, MPP Global and Pagesuite discussed how...
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Subscriptions: The Evolving Customer Relationship
MPP Global, together with research and advisory firm Forrester, are hosting an exclusive webinar 1 June at 10am EST. MPP Global’s Digital Consultant Ben Catterall and Forrester Analyst Lily Varon...
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RT @LoreneBKane: Check out this article on iMedia Connection: https://t.co/DtB3ZWSGth via @mppglobal
2 days ago