Posted by Firas Aldalou on Tuesday, 08 June 2021

Competition and Partnerships intensify

Introduction  The number of OTT services available to subscribers is continuing to grow. More and more content producers are turning to D2C (Direct to Consumer) models to maximize their revenues and retain control over rights...

MPP Global Posted by MPP Global on Tuesday, 01 June 2021

Service Stacking is Driving Revenue

Service Stacking – Before the pandemic  To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...

Posted by Matt Nicholson on Monday, 24 May 2021

10 Pricing Strategies to Drive Revenue Growth

Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...

MPP Global Posted by MPP Global on Tuesday, 09 March 2021

What can the OTT and Publishing sectors learn from each other in terms of acquisition?

There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...

Shane Webster Posted by Shane Webster on Monday, 04 January 2021

7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates

2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....

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