MPP Global Posted by MPP Global on Thursday, 29 July 2021

Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies

It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...

MPP Global Posted by MPP Global on Monday, 28 June 2021

OTT Predictions 2021 – The Results Are In!

Introduction  At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated the growth of the OTT market, fuelled by the pandemic....

Posted by Firas Aldalou on Tuesday, 08 June 2021

Competition and Partnerships intensify

Introduction  The number of OTT services available to subscribers is continuing to grow. More and more content producers are turning to D2C (Direct to Consumer) models to maximize their revenues and retain control over rights...

MPP Global Posted by MPP Global on Tuesday, 01 June 2021

Service Stacking is Driving Revenue

Service Stacking – Before the pandemic  To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...

Posted by Matt Nicholson on Monday, 24 May 2021

10 Pricing Strategies to Drive Revenue Growth

Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...

We Would Love to Hear from You...

Request a Callback