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Posted by MPP Global on Tuesday, 20 October 2020
Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?
For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...
Posted by José Luis Kruyff on Tuesday, 15 September 2020
8 Key Strategies to Maximize Fan Engagement for Sports OTT Providers
Sports are back in a big way – the rules are different, but fans, teams, and OTT providers are rising to the challenge. There’s a huge demand for content and those same fans...
Posted by Hideki Uematsu on Wednesday, 09 September 2020
A conversation with Japan’s Yomiuri Shimbun
The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world. Launched in 1955, the English paper was...
Posted by Paul Johnson on Tuesday, 30 June 2020
Sports are Back – How to Drive Revenues post-COVID-19
COVID-19 lockdowns saw subscriptions revenues surge amid an overnight explosion in digital media consumption. With pent-up demand at fever pitch as live sport returned, similar opportunities are anticipated for sports...
Posted by MPP Global on Monday, 04 May 2020
Helping Media Companies Defend Against Churn And Revenue Loss Post-COVID-19
In our final blog in this series assessing the impact of COVID-19 of the media subscription industry, we tackle the question, “What will happen to subscriber growth rates after COVID-19...
