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Posted by MPP Global on Wednesday, 05 August 2015
Would you Trust a Cheat? Ashley Madison’s Biggest Mistake was IDM
The CEO of a publicly listed eCommerce company told me yesterday that he had to sit his wife down and prepare her for the chance that his name may be...
Posted by Ana Lobb on Thursday, 30 July 2015
World Publishing Expo Free Pass & Converting Anonymous Users to Paid Customers – What’s Not to Love?
With only 3 months to go, plans are already underway for our annual trip to the WAN-IFRA World Publishing Expo. This year I look forward to meeting both familiar faces,...
Posted by MPP Global on Monday, 22 June 2015
Digital Content Attitudes Evolve as Online News Readership Grows
The recent Digital News Report from Reuters Institute highlights the changing ecology of news consumption and the evolution of how consumers access digital content. As the digital environment continues to...
Posted by Julian Morelis on Tuesday, 02 June 2015
Using Social to Improve Customer Experience
We have seen more and more consumers accessing their content online, so much so that digital monetization strategies are key in media and entertainment companies. With this in mind, consumers...
Posted by Ana Lobb on Thursday, 07 May 2015
Freemium vs Metered Paywalls: Which Model Suits Your Business?
Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...
