Media eCommerce, CRM, Identity & Entitlement Management Blog | MPP Global

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Posted by MPP Global on Wednesday, 08 January 2014

Media & Entertainment Predictions: What Will We See in 2014?

The landscape of the worldwide media and entertainment industry underwent a dramatic transformation in 2013 and MPP Global is predicting even more changes in the next 12 months. In many...

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Posted by MPP Global on Wednesday, 08 January 2014

2013 “Was a Successful Year” for Magazine Media

Magazines were able to significantly increase their advertising revenue in 2013, making a mockery of widespread suggestions that the industry is in an irreversible decline. MPA – The Association of...

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Posted by MPP Global on Tuesday, 24 December 2013

Why Online Paywalls are the Way Forward

More consumers are warming to paid content and this is having a dramatic impact on the media and entertainment industries. A new report on paywall data compiled by manufacturing sector media...

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Posted by MPP Global on Tuesday, 24 December 2013

Express.co.uk Records Significant Jump in Digital Audience

The Express.co.uk website is now one of the top ten most read digital newsbrands in the UK after it recorded a significant increase in its digital audience. Figures from the...

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Posted by MPP Global on Friday, 20 December 2013

TV ‘is Not a Guaranteed Way to Reach an Audience’

A leaked document has shown that Facebook is set to compete with TV broadcasters for advertising revenue. The presentation – which was first obtained by Tech Crunch – indicated the...

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