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Leading Industry Figures Undecided on Connected-TV Strategies
Leading TV executives were left undecided as to which company has the most effective Connected-TV strategy, highlighted in a recent study. The survey, conducted by MPP Global, asked respondents to...
Turbulent Times for Smartphone Innovators
Being in a consumer-driven market in an era of technological supremacy is challenging. Think of all the cool or must-have gadgets and products that have slowly but surely disappeared from...
What is the Future for Connected TVs?
Connected TVs are all the range these days. Or are they? Sure more and more people are buying Connected TVs and if you include devices such as the Xbox and Playstation...
The Guardian Focuses On Its Brand – But Will This Work?
Newspapers per se aren’t going anywhere in fact it seems like everywhere we turn, there is a newspaper presence. Think Twitter, Facebook, Google+, your smartphone, your tablet and of course...
Television Viewing Habits are Hard to Break
We’ve all read the reports and studies that state that we have shorter attention spans these days. We don’t have the time or desire to sit down and read a...
