Texting Times

Posted by MPP Global on Wednesday, 10 November 2010

Even with the rise of social networking sites – texting is still a great way to reach both new and existing customers. The real plus points of mobile marketing campaigns lies in...

Making eCommerce Social

Posted by MPP Global on Friday, 29 October 2010

The movie The Social Network gives a fictional account of how student Mark Zuckerberg hit on the idea of creating the global social networking site, Facebook. The premise of the...

Monetising Digital Content

Posted by MPP Global on Wednesday, 27 October 2010

I recall many experts predicted the recession would be over by now – but that was about three, long years ago. Today everyone just seems to accept the recession is...

Giving Customers What They Want

Posted by MPP Global on Friday, 22 October 2010

At the Internet Retailing conference all the key speakers put the consumer’s wishes at the heart of their retail visions. It is great that organisations are finally getting the eCommerce...

News In An Instant

Posted by MPP Global on Thursday, 21 October 2010

It was far too cold to venture out to the paper shop last weekend – so I decided to check out the newspaper from the comfort of my home. I...

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