MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts By: José Luis Kruyff

Posted by José Luis Kruyff on Tuesday, 15 September 2020

8 Key Strategies to Maximize Fan Engagement for Sports OTT Providers

Sports are back in a big way – the rules are different, but fans, teams, and OTT providers are rising to the challenge. There’s a huge demand for content and those same fans...

Posted by José Luis Kruyff on Tuesday, 04 February 2020

Predictions for OTT & Sports Trends in 2020

OTT & Sports trends  2020 is set to be a hugely important year in the world of OTT as the wave of new streaming services continues. Disney+ will roll out around the...

Posted by José Luis Kruyff on Friday, 24 January 2020

Opportunities in OTT for Leagues & Federations

In This Blog, We’ll Discuss… How Sports rights holders are leveraging OTT to find new and engaging ways to monetize their content Leveraging content out of season to retain customers...

Posted by José Luis Kruyff on Thursday, 14 February 2019

7 Predictions for TV & Sport OTT in 2019

What You’ll Learn: We give our top predictions for the TV & Sport OTT industries in 2019, including the increasingly competitive landscape, streaming service diversification and rapid growth for vMVPDs....

Posted by José Luis Kruyff on Wednesday, 06 June 2018

What Drives a Strong, Loyal Subscriber Base: 3 Questions to Ask Yourself

Every company strives to flip their funnel and have a strong network of brand champions who will advocate the brilliance of what you offer. That’s wishful thinking, right? Think again!...

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