Posts By: Paul Herron

Posted by Paul Herron on Wednesday, 06 June 2018

Magazines, Reader Revenue, Paywalls and the Need for Speed

The publishing world has faced many challenges with the shifts in technological advances and readership trends over the last 20 years. We’re now moving into a time where there are...

Posted by Paul Herron on Friday, 01 June 2018

Why It Doesn’t Pay for Publishers to Be Over-Reliant on Facebook and Google Subscriptions

The internet age has brought many challenges and opportunities for publishers and this year alone has seen the digital landscape shifting yet again. How to monetize your content in a...

Posted by Paul Herron on Thursday, 17 May 2018

The Four Cs to Building a Digital Audience

Hooks are used to hang a coat in the winter, catch a fish in the summer, or dock a boat in the fall. But, for digital media organizations today, one...

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