Posts By: Paul Herron

Posted by Paul Herron on Friday, 21 June 2019

4 Key Takeaways From INMA World Congress of News Media in New York

What You’ll Learn: Find out about MPP Global’s key news and takeaways from INMA World Congress from Paul Herron, VP, Publishing, North America, including the rise of audio content, creating...

Posted by Paul Herron on Thursday, 07 February 2019

7 Predictions for Publishing in 2019

What You’ll Learn: Paul Herron, VP, Publishing, North America, gives his top predictions for the Publishing industry in 2019, including subscriptions, paid advertising, audio content and the rise in bundled...

Posted by Paul Herron on Thursday, 23 August 2018

How Machine Learning Can Help Publishers Create Personalized User Experiences That Retain Customers

What You’ll Learn: Find out how publishers can use machine learning techniques and AI technology to great effect in customer identification, acquisition and retention strategies. According to ComScore, digital publishers...

Posted by Paul Herron on Thursday, 17 May 2018

The Four Cs to Building a Digital Audience

Hooks are used to hang a coat in the winter, catch a fish in the summer, or dock a boat in the fall. But, for digital media organizations today, one...

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