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Posts By: Sian Ciabattoni
5 OTT Predictions for 2022: Revenue Expansion Through Data Driven Engagement Strategies
As the OTT market continues to erupt and cord-cutting persists, it’s hard to envision any scenario where market growth slows, as the pandemic continues to accelerate the adoption of new...
10 Pricing Strategies to Drive Revenue Growth
Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...
How Europe’s Top Soccer Clubs Are Driving Fan Engagement With Pre-Season Live Streaming
What You’ll Learn: Find out how some of the top soccer clubs around Europe are working with MPP Global to use live pre-season games to drive up fan engagement and...
Seeing Sport Through the Lens of a Global Broadcaster
Last month, MPP Global exhibited at Sportel Monaco, the most influential business convention for the global sports media and OTT industry. Key Takeaways OTT subscription models need to be dynamic and localized Maintain your core fanbase...
How to Use Consumer Data to Generate Advanced User Profiles
The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...
