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Posts Categorized: eCommerce
Confusing Commerce Consumers
As consumers change the way they are shopping and have limitless access to products worldwide, how are retailers and businesses supposed to make their products and services stand out from...
Advertising Making an Impression on Smartphones
Mobile paid clicks and advertisements are on the increase according to a leading digital Marketing agency. This is despite only 21% of retailers and brands such as Facebook and Zara...
RIP The Great British High Street
With the news that BT Expedite and Fresca are combining their expertise to provide new eCommerce platforms and strategies to over 100 high street stores, the subject of the increasing dominance of...
Cheating or Competing: the battle of the Smartphones?
The on-going dispute between smartphone rivals Apple and HTC has intensified, with Apple filing an official complaint to the International Trade Commission. The feud, which began in April 2011 after Apple and...
Social Media: Big Bucks for B2B Business?
Social Media is rapidly overtaking all other forms of Marketing to become the core consideration for businesses in the 21st Century. Establishing a ‘Social Authority’ in the industry space which a company...
