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Posts Categorized: News
Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies
It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...
Competition and Partnerships intensify
Introduction The number of OTT services available to subscribers is continuing to grow. More and more content producers are turning to D2C (Direct to Consumer) models to maximize their revenues and retain control over rights...
Service Stacking is Driving Revenue
Service Stacking – Before the pandemic To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...
10 Pricing Strategies to Drive Revenue Growth
Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...
What can the OTT and Publishing sectors learn from each other in terms of acquisition?
There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...
56 years ago