MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Categorized: News

Posted by MPP Global on Wednesday, 24 January 2018

Google and Facebook Put Ad Revenue on Life Support – GDPR May Kill It Off.

Google and Facebook have put the ad game on life support. The duopoly controls 60% of a market worth $83bn in the U.S. and $25bn across Europe. Together, they swallow...

Posted by Ana Lobb on Thursday, 04 January 2018

Beyond the paywall – generating revenue without locking away content

Making money from news is a funny thing. There is an inherent tension between publishers’ perceived mission in a democracy to disseminate balanced and coherent insight, and the need to...

Posted by James Vallance on Thursday, 21 December 2017

eSuite, a Year in Review: Top 10 Features Launched in 2017 (Part Two)

Welcome to part two of our two-part blog series “eSuite, a Year in Review: Top 10 Features Launched in 2017”. See the second half of our top 10 features launched...

Posted by James Vallance on Wednesday, 20 December 2017

eSuite, a Year in Review: Top 10 Features Launched in 2017 (Part One)

Wow, where did 2017 go? A year has gone by in the blink of an eye, and the tech industry has seen exciting shifts. Innovation is all around us, and...

Posted by MPP Global on Wednesday, 06 December 2017

The Heavy Burden of Security & Compliance and 5 Digital Strategy Tips to Consider

In today’s digital world, we hear a lot about personalization, optimization and customer experience. These are the marketing benchmarks that digital businesses aim high for to continue engaging, acquiring and...

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