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Posts Categorized: Publishing
Digital Content Attitudes Evolve as Online News Readership Grows
The recent Digital News Report from Reuters Institute highlights the changing ecology of news consumption and the evolution of how consumers access digital content. As the digital environment continues to...
Using Social to Improve Customer Experience
We have seen more and more consumers accessing their content online, so much so that digital monetization strategies are key in media and entertainment companies. With this in mind, consumers...
Freemium vs Metered Paywalls: Which Model Suits Your Business?
Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...
New Approaches to Digital Content Monetization
The number of media and entertainment companies moving into the digital content world continues to grow. With more people admitting to paying for digital news in the last year, many...
Millennials: Are They Really Shaping the Future of Media?
Millennials, often known as digital natives, are the generation typically born between 1981 and the late 1990s. As a group they have grown up in an electronics-filled, increasingly online and...
