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Posts Categorized: Publishing
Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?
For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...
A conversation with Japan’s Yomiuri Shimbun
The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world. Launched in 1955, the English paper was...
Helping Media Companies Defend Against Churn And Revenue Loss Post-COVID-19
In our final blog in this series assessing the impact of COVID-19 of the media subscription industry, we tackle the question, “What will happen to subscriber growth rates after COVID-19...
Build or Buy – Industry Observations from Head of Global Channel & Strategic Alliances
About to celebrate 5 years in the industry and then this! My observations on the dynamic industry we serve and why things, for some, may never be the same again....
Significant Growth Trends in Media Amidst COVID-19
As COVID-19 forces more and more countries into isolation, social distancing and challenging economic conditions, MPP Global has observed a significant change in the number of consumers subscribing to digital media services. Nobody knows how permanent these changes will be, but we can take these insights and use them...
56 years ago