MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Categorized: Publishing

Posted by MPP Global on Thursday, 29 March 2012

The Guardian Focuses On Its Brand – But Will This Work?

Newspapers per se aren’t going anywhere in fact it seems like everywhere we turn, there is a newspaper presence. Think Twitter, Facebook, Google+, your smartphone, your tablet and of course...

Posted by MPP Global on Wednesday, 21 March 2012

New York Times Paywall Success

To say the last year has been a good one for the New York Times would be an understatement. The leading newspaper took some risks in March 2011 and those...

Posted by MPP Global on Friday, 16 March 2012

The Ink Has Been Drying for a While

In recent weeks there has been lots of discussion and analysis of the newspaper and publishing industry. This includes discussions with newspaper publishers, magazine publishers, and analysis of the traction that online...

Posted by MPP Global on Friday, 09 March 2012

MPP Global Survey Finds 60% of Publishers Agree That Print Publishing’s Time is Limited

International publishing industry leaders foresee a digital only future. Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only...

Posted by MPP Global on Wednesday, 07 March 2012

Do Your Users Receive a Unified Digital Experience?

In the early days of technology when web designers, programmers, users, and content providers were getting used to providing and using media and entertainment online, there was somewhat of a...

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