MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Categorized: Publishing

Posted by MPP Global on Tuesday, 28 February 2012

Digital Paywall Success for the Financial Times

As a leader in innovation and commitment to its readers, as evidenced by its leading move to using a digital paywall – the Financial Times and its ownership company are...

Posted by MPP Global on Friday, 17 February 2012

It is Time for Advertisers to Embrace Digital Technology?

There is nothing quite like the latest issue of a favourite magazine. The new articles, features, editorials, new ideas, and even advertisements can easily have a reader spending upwards of...

Posted by MPP Global on Thursday, 09 February 2012

Will Readers Pay? Yes!

Remember when everything on the Internet was free? It was possible to read magazines, newspapers, watch programs, and listen to music – all free of charge. Well these days are...

Posted by MPP Global on Thursday, 10 November 2011

Paywalls Get Another Recruit

The Men’s Lifestyle Magazine Blokely has just announced this week its intention to put up a paywall and abandon display advertising, determined to maintain and develop its brand by the quality of...

Posted by MPP Global on Friday, 14 October 2011

To Tablet or not to Tablet?

Leading delivery specialist Parcel2Go has stressed that companies in the UK must ensure their online presence is geared to tablets rather than laptops or smartphones. However with the speed of...

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