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Posts Categorized: Retail
What Drives a Strong, Loyal Subscriber Base: 3 Questions to Ask Yourself
Every company strives to flip their funnel and have a strong network of brand champions who will advocate the brilliance of what you offer. That’s wishful thinking, right? Think again!...
3 Tips for eCommerce Marketers Navigating the Subscription Landscape
Marketers are under a lot of pressure nowadays with increased responsibilities and a stronger foothold on the impact the department drives within an organization. They are not only required to send email campaigns, plan events, create content and stay relevant on social media platforms, but also implement...
Consumer Packaged Goods in an Era of eCommerce and Frictionless Markets
How will retail become frictionless? Direct to consumer (D2C) eCommerce is on the rise as manufacturers experience the vast benefits of bypassing the retailer. This year, it is predicted that there...
The Heavy Burden of Security & Compliance and 5 Digital Strategy Tips to Consider
In today’s digital world, we hear a lot about personalization, optimization and customer experience. These are the marketing benchmarks that digital businesses aim high for to continue engaging, acquiring and...
Self-Gifting and Beauty Boxes: the retail phenomenon
Usually associated with Christmas shopping but now prevalent all year round, self-gifting is the phenomenon of purchasing gifts for yourself, often as a form of self-reward. A Changing Demographic Self-gifting...
