Online Payment Solutions a Hot Topic at the World Publishing Expo 2013
The World Association of Newspaper and News Publishers is hosting the World Publishing Expo 2013 this week in Berlin, Germany, where plenty of important topics will be discussed.
The publishing industry has changed a lot over the last few years and is continuing to do so. The internet has given companies a problem that needs to be solved and many that were traditionally print-based are now moving to the online arena to maximise their revenues.
One such firm that has done this is The Daily Mail in the UK, which has gone from being a domestic printed newspaper to offering a worldwide service to millions of readers around the globe.
It has taken this model one step further and is now maximising its mobile and tablet application revenue by including apps that add more value to the product. For example, The Daily Mail Plus tablet application is an extension to the online offerings and customers can access it using their account created using a web-based registration and payment journey.
However, downloading the app through the iTunes store means 30 per cent of the revenue goes to Apple when in-app purchases are made. Transferring these customers on to a dedicated customer relationship management platform means publishers receive 100 per cent of the total revenue, while also having more customer data at hand.
The Daily Mail gives incentives to customers to register and pay online by offering a limited time free trial, meaning customers can benefit from free access, whilst dmg media – The Daily Mail’s parent company – can ensure future payments are processed away from Apple.
Driving subscriptions online means publishers are more in control and have the relevant information to offer customers products and services they may be interested in.
The World Publishing Expo 2013 is taking place from October 7th to October 9th 2013 with several hot topics about the future of the industry all being discussed, including online payment solutions such as those offered by MPP Global.