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Posts Tagged: digital content
New Approaches to Digital Content Monetization
The number of media and entertainment companies moving into the digital content world continues to grow. With more people admitting to paying for digital news in the last year, many...
Millennials: Are They Really Shaping the Future of Media?
Millennials, often known as digital natives, are the generation typically born between 1981 and the late 1990s. As a group they have grown up in an electronics-filled, increasingly online and...
Reinventing the Paywall with Data-Driven Metering
As we embrace a continually evolving era of new technology, organizations are debating how to relate to and acquire customers in an entirely new world. For those in media and...
Surging Online Content & OTT Numbers in the TV Industry
For generations of viewers, television was a passive, watch-what-was-scheduled activity centred on a single living room screen. But times-and consumers-have changed. Today’s ubiquitous Internet access on PCs, tablets, mobile devices,...
Another Brick in the Paywall: MPP Global Talks Paid Content Strategies at World Publishing Expo
MPP Global, the leading provider of CRM and eCommerce solutions to the world’s most powerful media and entertainment companies, is heading to the WAN-IFRA World Publishing Expo in Amsterdam this...
As lockdown eased, #streaming viewing as of the end of June held steady at 71% in the UK https://t.co/86SqnK5T11
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