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Posts Tagged: digital strategy
Customer Acquisition: What’s Best for the Reader is Best for You
Paid content is no longer a dream, ROI’s have been realized, and digital products are bolstering profits for many publishers globally. Conversely, consumers are increasingly willing to pay for quality,...
What’s your Black Friday Strategy? Are you Embracing the Opportunities?
There is a misconception that Black Friday only truly pays off for retailers (over £800 million was spent on Black Friday in the UK last year), while in fact, content...
Actionable Data: 8 Metrics Which Fuel Digital Content Growth
Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...
Digital Strategies and Paywalls: No Longer a Guessing Game?
Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...
7 Digital Media Predictions for 2015
The digital world continues to transform… In the coming year, mobile and tablet subscriptions will continue to strengthen its hold on the industry, the gap between digital and physical experiences...
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