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Posts Tagged: paid content strategy
Print & Digital: Complementary Strategies?
Print is dead? While this may have been spoken about for some time, the truth of the matter is that while print numbers are in decline, they still represent a...
The Power of Community: Advantages of Joining Up Paid Content and Social Media Strategies
Digital has forever changed the content industry. While organizations look to embrace paid digital content strategies, there is one key area which also needs considering. Social media networks are growing...
Freemium vs Metered Paywalls: Which Model Suits Your Business?
Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...
Surging Online Content & OTT Numbers in the TV Industry
For generations of viewers, television was a passive, watch-what-was-scheduled activity centred on a single living room screen. But times-and consumers-have changed. Today’s ubiquitous Internet access on PCs, tablets, mobile devices,...
What did we learn from IBC 2014?
IBC – the International Broadcasting Convention – wrapped up this week after an exciting few days of talks, exhibits and workshops in Amsterdam. MPP Global were there and learned a...
