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Posts Tagged: subscription data
Ad Blocking for Publishing: How to Really Interpret the Recent Hype?
Like you, we’ve sat back over the past few weeks listening to how the publishing industry interprets the recent buzz around ad blockers. By now we’re all aware of what...
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Actionable Data: 8 Metrics Which Fuel Digital Content Growth
Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...
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How to Use Consumer Data to Generate Advanced User Profiles
The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...
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Advertising Revenues Increase with Paywall Strategies
As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...
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Would you Trust a Cheat? Ashley Madison’s Biggest Mistake was IDM
The CEO of a publicly listed eCommerce company told me yesterday that he had to sit his wife down and prepare her for the chance that his name may be...
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Tomorrow, MPP Global is travelling to Monaco for #SPORTEL, the must-attend convention for #sports marketing & media… https://t.co/EmOJt0uyqG
6 hours ago