Posts Tagged: subscription data

Posted by Scott O'Neill on Tuesday, 01 December 2015

Ad Blocking for Publishing: How to Really Interpret the Recent Hype?

Like you, we’ve sat back over the past few weeks listening to how the publishing industry interprets the recent buzz around ad blockers. By now we’re all aware of what...

Posted by Scott O'Neill on Monday, 16 November 2015

Actionable Data: 8 Metrics Which Fuel Digital Content Growth

Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...

Posted by Chris Welsh on Thursday, 27 August 2015

How to Use Consumer Data to Generate Advanced User Profiles

The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...

Posted by Scott O'Neill on Wednesday, 12 August 2015

Advertising Revenues Increase with Paywall Strategies

As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...

Posted by Simon Vella on Wednesday, 05 August 2015

Would you Trust a Cheat? Ashley Madison’s Biggest Mistake was IDM

The CEO of a publicly listed eCommerce company told me yesterday that he had to sit his wife down and prepare her for the chance that his name may be...

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