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Posts Tagged: subscription data
How to Use Consumer Data to Generate Advanced User Profiles
The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...
Advertising Revenues Increase with Paywall Strategies
As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...
Would you Trust a Cheat? Ashley Madison’s Biggest Mistake was IDM
The CEO of a publicly listed eCommerce company told me yesterday that he had to sit his wife down and prepare her for the chance that his name may be...
Reinventing the Paywall with Data-Driven Metering
As we embrace a continually evolving era of new technology, organizations are debating how to relate to and acquire customers in an entirely new world. For those in media and...
56 years ago