MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Visit Aptitude

Posts Tagged: video monetization

Posted by Mark Atherton on Tuesday, 12 April 2022

Video On Demand Fan Engagement Strategies – The Turning of the Tide?

In recent years, the sporting landscape has dramatically changed how a club should engage its fans and why. For example, in Europe, the ultimate failure of the European Super League...

Posted by Scott O'Neill on Wednesday, 22 June 2016

Tactics to Grow OTT Subscription Sign-Ups

Having great content is only one piece of the OTT puzzle. While 55% of UK broadband homes are watching OTT video, only 30% have paid subscriptions; in the US, the...

Posted by MPP Global on Tuesday, 19 April 2016

Is Netflix Quietly Removing Content and Changing its Model?

It is a remarkable statistic that is mind bending from a consumer perspective: There is now 31% less content in Netflix’s US library compared to 2014. How can that be, was Netflix...

Posted by Scott O'Neill on Wednesday, 21 October 2015

Cablefax TV Innovation Summit: How are Skinny Bundles Changing the Video Content Industry?

Following the Cablefax TV Innovation Summit, where MPP Global’s CEO spoke on the OTT, TVE and Skinny Bundles panel, Scott O’Neill discusses how the TV industry is evolving and the...

Posted by Sian Ciabattoni on Thursday, 27 August 2015

How to Use Consumer Data to Generate Advanced User Profiles

The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...

12 »

Join Our Mailing List