Why mobile marketing really works

MPP Global Posted by MPP Global on Wednesday, 28 October 2009

If you think that the internet has taken over the world, you would be right, but mobile phones are hot on its heels. Mobile phones have infiltrated modern living to an enormous extent. There are very few people who are without mobile phones within our modern society these days.

Marketing experts have realised a gap in the advertising market and have moved in to capitalise. That gap is mobile marketing. Mobile marketing is an ever-growing form of marketing that is both popular and effective. This is why it works and works so well.

Successful marketing methods

Many people have mobile phones these days; this is one factor that ensures the success of a mobile marketing campaign. It would not work half as well if there were far-fewer mobile users in the UK. Secondly, people always have their mobile phones with them. This ensures that your marketing has an instantaneous effect with your audience. You send the marketing message out, they receive it and they will automatically read the message the moment it arrives.

This is far more effective than email marketing that allows your messages to go unread for days, weeks or even months, or filter into the spam box. Mobile marketing works well because it is fast, efficient, effective, wide reaching and convenient as well as cost-effective.

This is where we at MPP Global provide the mCommerce platform for your mobile marketing. Can you think of a better way to market your business, goods or services to your target audience with great results and increased profits through more sales? Probably not, that is what sets mobile marketing apart from the rest.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.