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Posts By: Ana Lobb

Posted by Ana Lobb on Friday, 02 March 2018

How Publishers Can Turn Video into Revenue

One of 2017’s biggest themes in the online publishing world was the ‘pivot to video’ as several large publishers let their writing teams go and stressed that video was the...

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Posted by Ana Lobb on Friday, 08 September 2017

Publishers Need to Innovate to Overcome Print and Ad Decline

For every £150 newspapers lose in print revenue, they gain only £5 on the digital side[1]. It’s a sobering statistic that highlights how far publishers still must go to secure...

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Posted by Ana Lobb on Wednesday, 04 November 2015

Digital Strategies and Paywalls: No Longer a Guessing Game?

Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...

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Posted by Ana Lobb on Thursday, 30 July 2015

World Publishing Expo Free Pass & Converting Anonymous Users to Paid Customers – What’s Not to Love?

With only 3 months to go, plans are already underway for our annual trip to the WAN-IFRA World Publishing Expo. This year I look forward to meeting both familiar faces,...

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Posted by Ana Lobb on Thursday, 07 May 2015

Freemium vs Metered Paywalls: Which Model Suits Your Business?

Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...

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