MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts By: Ana Lobb

Posted by Ana Lobb on Tuesday, 18 January 2022

5 Publishing Predictions for 2022: An Opportunity to Drive Deeper Reader Relationships

The acceleration toward direct-to-consumer reader revenues remains unchanged and will continue to be a strategic priority for publishers throughout 2022. While business models continue to evolve this year – as...

Posted by Ana Lobb on Tuesday, 04 February 2020

Predictions for Publishing in 2020

2020 Publishing Trends 2020 promises to be another pivotal year in the publishing industry. Print is still not dead and is showing no signs of fulfilling that grim prediction anytime...

Posted by Ana Lobb on Monday, 21 October 2019

IFRA World Publishing Expo 2019 Round-Up: Time for Publishers to Think Reader First?

IFRA World Publishing Expo is one of the world’s most influential publishing shows and took place in Berlin this month.  MPP Global’s publishing specialists were at IFRA and DCX, speaking to hundreds of delegates across the expo while Ana...

Posted by Ana Lobb on Friday, 29 March 2019

Four Key Lessons Learned at INMA Media Subscriptions Summit in Stockholm

What You’ll Learn: Find out about MPP Global’s key news and takeaways from INMA Media Subscriptions Summit from Ana Lobb, VP, Media & Publishing, Europe, including micropayments, product diversification and...

Posted by Ana Lobb on Thursday, 07 February 2019

7 Predictions for Publishing in 2019

What You’ll Learn: Ana Lobb, VP, Media & Publishing, Europe, gives her top predictions for the Publishing industry in 2019, including subscriptions, paid advertising, audio content and the rise in...

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