Posts By: Ana Lobb
For every £150 newspapers lose in print revenue, they gain only £5 on the digital side. It’s a sobering statistic that highlights how far publishers still must go to secure...Continue Reading
Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...Continue Reading
World Publishing Expo Free Pass & Converting Anonymous Users to Paid Customers – What’s Not to Love?
With only 3 months to go, plans are already underway for our annual trip to the WAN-IFRA World Publishing Expo. This year I look forward to meeting both familiar faces,...Continue Reading
Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...Continue Reading