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Posted by MPP Global on Thursday, 26 July 2018
How Are Millennials Changing the Sports Engagement Landscape?
What You’ll Learn: Find out the challenges that are facing brands in the sports industry as they try to engage the digital-first millennial audience. Chasing the millennial audience is becoming...
Posted by MPP Global on Wednesday, 06 June 2018
Audience Growth & Impact Measurement are Top Priorities for Senior Media Leaders
According to a recent survey from MetricShift, part of the MediaShift media and technology analysis network, audience growth is the top priority for senior media leaders, followed closely by impact...
Posted by Paul Herron on Wednesday, 06 June 2018
Magazines, Reader Revenue, Paywalls and the Need for Speed
The publishing world has faced many challenges with the shifts in technological advances and readership trends over the last 20 years. We’re now moving into a time where there are...
Posted by José Luis Kruyff on Wednesday, 06 June 2018
What Drives a Strong, Loyal Subscriber Base: 3 Questions to Ask Yourself
Every company strives to flip their funnel and have a strong network of brand champions who will advocate the brilliance of what you offer. That’s wishful thinking, right? Think again!...
Posted by Paul Herron on Friday, 01 June 2018
Why It Doesn’t Pay for Publishers to Be Over-Reliant on Facebook and Google Subscriptions
The internet age has brought many challenges and opportunities for publishers and this year alone has seen the digital landscape shifting yet again. How to monetize your content in a...
