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Posted by Scott O'Neill on Tuesday, 23 May 2017
How Brand-led Models are Disrupting the Market: From Wholesale to Direct
Direct-to-consumer eCommerce is on the rise as manufacturers experience the vast benefits of bypassing the retailer. eCommerce and multi-channel functionality has helped brands to redress the power balance that has...
Posted by Scott O'Neill on Thursday, 13 April 2017
NAB Show 2017: Reducing Churn and Retaining Customers
With NAB Show 2017 taking place in Las Vegas this month, we are seeing more companies across the TV and OTT industry focusing on how they can improve services and...
Posted by Scott O'Neill on Wednesday, 05 April 2017
SPORTELAmerica: What can Sports Bodies Learn from the TV Industry?
Having just returned from SPORTELAmerica, it has become clear that the sports industry is rapidly evolving and that fan engagement is a top initiative for sports brands. Many discussions involved...
Posted by Scott O'Neill on Thursday, 23 March 2017
Is Retail Subscription the Next Channel for Your Business?
The retail industry is one of the biggest targets for disruption, with major online companies constantly trying to create new and improved shopping channels for consumers. Right now, retail subscription...
Posted by Scott O'Neill on Monday, 20 February 2017
Growing Shopper Loyalty: From Personalization to Retention
Is growing customer loyalty part of your strategy? Retailers understand that consumers are shopping more than ever. However, the ways in which they are purchasing and engaging with items and...
