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Posts By: MPP Global
Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies
It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...
OTT Predictions 2021 – The Results Are In!
Introduction At the start of the year, we offered our biggest predictions in the OTT space for 2021. We anticipated the growth of the OTT market, fuelled by the pandemic....
Service Stacking is Driving Revenue
Service Stacking – Before the pandemic To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...
What can the OTT and Publishing sectors learn from each other in terms of acquisition?
There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...
Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?
For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...
