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Posts Categorized: Publishing
Digital Strategies and Paywalls: No Longer a Guessing Game?
Having recently returned from the WAN-IFRA World Expo and INMA World Congress, what I have learnt is that many publishers are still unsure of which models to go for when...
Build vs Buy: The Right Approach to your Digital Monetization Strategy
Many media businesses looking to grow their digital revenues face the same question; “Do we build a new platform, or do we buy one?” Both options offer benefits and opportunities,...
The Power of Community: Advantages of Joining Up Paid Content and Social Media Strategies
Digital has forever changed the content industry. While organizations look to embrace paid digital content strategies, there is one key area which also needs considering. Social media networks are growing...
Advertising Revenues Increase with Paywall Strategies
As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...
World Publishing Expo Free Pass & Converting Anonymous Users to Paid Customers – What’s Not to Love?
With only 3 months to go, plans are already underway for our annual trip to the WAN-IFRA World Publishing Expo. This year I look forward to meeting both familiar faces,...
