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Posts Categorized: Publishing
How can Publishers Use Big Data Effectively?
The term ‘big data’ was something of a buzzword in 2013 and the concept continues to cause confusion among company executives. Due to this lack of understanding, it seems the...
How is the North European Publishing Market Changing?
The consumerization of technology has triggered a dramatic sea change in the Northern European publishing market. Print revenues are falling and people are increasingly using tablets and smartphones to read articles online....
MPP Global & Evolok at Dagsvara 2014: Harnessing the Power of Digital Content Monetization
Dagsvara 2014 in Stockholm is fast approaching and MPP Global and Evolok will be in attendance at DagsVara 2014 on February 5 and 6, where we will join industry professionals in...
Subscriber Data ‘Opens Up New Opportunities for Firms’
The digitization of society has given newspapers a unique opportunity to connect with their readers. More publications are changing their subscription models to cater for the growing demand for digital...
Media & Entertainment Predictions: What Will We See in 2014?
The landscape of the worldwide media and entertainment industry underwent a dramatic transformation in 2013 and MPP Global is predicting even more changes in the next 12 months. In many...
