MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Categorized: Publishing

Posted by MPP Global on Wednesday, 17 October 2018

Publishing Poll Results: Free Trials Most Likely to Convert Visitors to Subscribers

What You’ll Learn: Find out the results of a poll conducted in our most recent webinar, covering the world’s most unique and effective paid content strategies for publishers. On 20th...

Posted by MPP Global on Thursday, 13 September 2018

Jellyfish CoNNect – A Conversation with Adam Osborn, Head of Technology

What You’ll Learn: Jellyfish CoNNect offers its magazine and newspaper clients the very best in digital subscription marketing expertise, multi-platform digital publishing and ABC-accredited and BPA compliant digital sales reporting...

Posted by MPP Global on Wednesday, 06 June 2018

Audience Growth & Impact Measurement are Top Priorities for Senior Media Leaders

According to a recent survey from MetricShift, part of the MediaShift media and technology analysis network, audience growth is the top priority for senior media leaders, followed closely by impact...

Posted by Paul Herron on Wednesday, 06 June 2018

Magazines, Reader Revenue, Paywalls and the Need for Speed

The publishing world has faced many challenges with the shifts in technological advances and readership trends over the last 20 years. We’re now moving into a time where there are...

Posted by Paul Herron on Friday, 01 June 2018

Why It Doesn’t Pay for Publishers to Be Over-Reliant on Facebook and Google Subscriptions

The internet age has brought many challenges and opportunities for publishers and this year alone has seen the digital landscape shifting yet again. How to monetize your content in a...

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