eCommerce Predictions for 2011

MPP Global Posted by MPP Global on Thursday, 30 December 2010

As 2010 draws to a close, it’s time to get my crystal ball out to try and predict what the major eCommerce growth areas will be in 2011.

For me, a number of areas will see continued/new growth in 2011:

Cloud payment systems – a growing trend in the media industry in particular. 2011 will be an important year for cloud technology to establish itself.

Monetising digital content through convergent media – all companies need to tap into this growing market.

Connected-TV – helping turn viewers into consumers through internet-connected TV’s.

Smartphones and tablets – retailers will need to keep up with the pace of  mCommerce.

Pay-walls – I can see more newspapers putting digital content behind pay-walls. Will The Telegraph be the first in 2011?

It has been a great year for MPP Global and if all my predictions come true – 2011 is going to be even better.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, the world’s smartest subscriber management & billing platform providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe, Middle East and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, L’Équipe, Bonnier, Specsavers, Daily Mail, NBC Universal, ProSiebenSat.1 and Mainichi.