Mobile Marketing For Finance Companies

MPP Global Posted by MPP Global on Tuesday, 12 May 2009

If you run a loan, pensions, insurance or other financial service, then you are in an ideal position to take advantage of the mobile advertising platform that we offer at MPP Global.

With so much competition in the market, the finance industry is very much geared towards keeping customers aware of their services, by sending reminders and details of new products. This is why car insurance firms usually ask when their clients’ household insurance is due for renewal – and vice versa. They generally cover both.

There are strict data protection laws governing the finance industry, but if a customer has given you their mobile number during the course of a trading-related discussion, then you are legally permitted to use it for mobile marketing purposes. Customers get annoyed with unsolicited text alerts, but one from a business they’ve dealt with in the past (even if it was just for a quotation) doesn’t fall into this category.

However, for your text marketing campaign to be a success, you do need to obey several rules. These include:

• Never forwarding a client’s number to a third party. If you run more than one business – household and car insurance, say – it must be quite clear that you are linked to both.

• Always quoting your company name in text marketing messages, so the clients know who they’re from.

• Always giving a contact mobile or business number – not just a short code.

• Always including an opt-out code, such as the customer texting the word STOP to prevent further messages.

Mobile marketing can be a powerful tool, if you remember these simple rules.