MPP Global is off to Vegas: An NAB Show Preview

Everybody gets their turn don’t they?  Regardless of what business you are in, at some point, there will be a conference in Las Vegas that you simply have to attend.  For those of us lucky enough to work in the worlds of media and entertainment, we get a little giddy every spring.  Because America’s National Association of Broadcasters hosts one of the most comprehensive trade shows and conventions anywhere in the world annually- and they host it in Las Vegas – every year. It is called the NAB Show and it makes jaws drop.

With over 90,000 media and entertainment professionals in attendance representing over 20.7 billion dollars in purchasing power inhabiting over 800,000 square feet the convention is a wonder to behold.  A genuine incubator of creativity, the NAB Show offers over 500 skill building sessions and the opportunity to connect with 1,500 other businesses from well beyond 150 countries around the globe.  MPP Global will be there taking advantage of everything the event has to offer.

“Where Content Comes to Life” is the tagline of the NAB Show. From content creation and management to content commerce, distribution and consumption, the Las Vegas Convention Centre will have something for everyone from the 6^th to the 11^th.  The conference aspect begins on the 6^th with exhibits opening on the 8^th.

This year the prevailing theme is metamorphosis: the changing face of media and entertainment. The modern consumer expects to enjoy high quality content across a variety of devices, anywhere, anytime with a premiere level of customisation and interactivity.  The days of rushing home to stare at a stationary screen are behind us and the NAB Show is offering a vast array of super sessions, conferences and workshops covering how to create, manage, distribute and monetise content in the multiplatform, mobile age.

Of the intensive multi-day conferences this year, Second Screen Sunday and the Disruptive Media Conference have piqued our interest here at MPP Global.

Second Screen Sunday highlights the creative case studies, most recent business opportunities and technology innovations connected to the development of supplementary, harmonised and social TV content.  Some of the sessions involved in this conference are: “Show Me the Money: ROI for 2^nd Screen Production”, “By the Numbers: Second Screen as an Industry” and “There’s an App for That…Or is There?”

The Disruptive Media Conference will benefit from the industry professionals responsible for managing and exploring developments in online video, mobile and branded entertainment.  Covering the hot button topic of disruptive media and basic OTT technologies, the conference will address how these affect the content lifecycle, specifically distributions and consumer engagement. Topics included in the conference are the new metrics for video advertising effectiveness and TVE, On Demand and OTT services to mention but two.

On the training side of the NAB Show, the Digital Publishing Workshop is sure to be a hit with its focus on the rapidly evolving and very new world of digital publishing. Billed as a “cutting-edge training conference pushing new limits in digital content creation, publishing, marketing and monetisation” it is not to be missed.

In between sessions and workshops, there must be time made to explore the many exhibitors at this year’s show.  Two special attractions within the exhibits are Content Central and the Connected Media World. Content Central is a “high-energy marketplace where buyers and sellers meet and collaborate to create new revenue streams, business models and profit centers from every form of content, for every audience on every platform.” The Connected Media World is a “brand new signature destination that focuses on the connected consumer experience”. In the Connected Media World, the content consumption experience is showcased across IPTV, mobile, social and cloud technologies, devices and content.

It will no doubt be an energising, educational and inspiring event. Make sure to seek out MPP Global at the NAB Show from the 8^th of the 10^th of April, in Las Vegas.