New Way of Marketing Online Payment Services

MPP Global Posted by MPP Global on Friday, 03 December 2010

MPP Global’s new Commercial Director Kevin Cochrane has raised some great points about the effect Convergent Media is having on marketing a business or a brand.

The surge is Convergent Media means there are new and increasingly different ways for consumers to do business with companies.

This coupled with the rise in social media, means much of the way a business, a service or a product is marketed can be out of the direct control of the company itself.

That is why it is so important to have a cross-platform payment presence, not only to facilitate purchases but to help monitor, evaluate and shape marketing strategies to meet evolving consumer requirements.

Kevin is conducting an online webinar on this subject on the 14th December at 2.00pm. Make a note in your diary now!

Send a blank email to webinars@mppglobal.com to register.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.