Showcasing eCommerce

MPP Global Posted by MPP Global on Tuesday, 25 January 2011

The Digital Content Monetisation event is going really well here in London. There is a great mix of expertise and it has been really interesting to share ideas and views on how to monetise digital content.

On the first main day of the conference, blue chip companies such as Sony, Virgin and Warner Bros explored all aspects of monetisation; from the drivers behind it, to setting and managing strategies for rapid growth.

As well as the views, predictions and discussions there were some practical case studies of how companies are already successfully monetising content.

Earlier today, Brightcove took part in a panel discussion on building sustainability into monetisation models.

This proved to be a great lead-up to our daily VOD monetisation demonstration with Brightcove, which are being really well received.

The demonstrations are a great opportunity for MPP Global to showcase a working example of how elements of our eCommerce payment platform have been integrated into the Brightcove player.

If you missed it, there will be a repeat performance at 1.30 pm tomorrow.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, the world’s smartest subscription & billing platform providing enterprises with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite provides next generation lifecycle management that enables the identification, acquisition and retention of customers. With offices throughout the Americas, Europe, Middle East and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, L'Équipe, Bonnier, Specsavers, Daily Mail, Racing Post and the New Zealand Herald. For more information about MPP Global, please visit http://www.mppglobal.com