The Digital Content Monetisation event is going really well here in London. There is a great mix of expertise and it has been really interesting to share ideas and views on how to monetise digital content.
On the first main day of the conference, blue chip companies such as Sony, Virgin and Warner Bros explored all aspects of monetisation; from the drivers behind it, to setting and managing strategies for rapid growth.
As well as the views, predictions and discussions there were some practical case studies of how companies are already successfully monetising content.
Earlier today, Brightcove took part in a panel discussion on building sustainability into monetisation models.
This proved to be a great lead-up to our daily VOD monetisation demonstration with Brightcove, which are being really well received.
The demonstrations are a great opportunity for MPP Global to showcase a working example of how elements of our eCommerce payment platform have been integrated into the Brightcove player.
If you missed it, there will be a repeat performance at 1.30 pm tomorrow.