eCommere Helps Monetise Content

MPP Global Posted by MPP Global on Thursday, 27 January 2011

Back to business today as usual, after exhibiting at the Digital Content Monetisation Europe 2011 conference in London.

The event gave us the chance to demonstrate why eCommerce solutions should be at the heart of every strategy to monetise digital content.

Walt Disney International’s Emmanuel Frenehard, who spoke on the closing day of the conference, says mobiles, connected-TV and computers have changed the way consumers want to engage with content.

And Frenehard describes the biggest challenge facing his corporation as “how do you deliver that content the way customers want, when they want it and where they want it.”

If that is the problem – then advanced eCommerce is surely the solution?

Advanced eCommerce solutions not only address the key requirements of content owners and how they can generate revenue from digital content online, via mobile phones and via connected-TV.

In addition, our embedded payment platforms address the key requirements of consumers too – by providing a gateway to content 24/7 and facilitating the fast, easy and secure processing of both their data and their online payments.

Providing a simple and safe payment journey will undoubtedly help deliver the best return of investment from monetising digital content.

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