Sky’s the Limit

MPP Global Posted by MPP Global on Monday, 15 November 2010

BSkyB is celebrating the amazing milestone of achieving its target of 10 million customers – with two months to spare.

Back in 2004, it seemed a pretty bold ambition by Sky to say it would hit the target by the end of 2010, but despite the odds, and a recession, it has made it.

MPP Global  has worked closely with Sky on a range of partnerships and what is abundantly clear is that it really gets how eCommerce can work across its business channels.

It understands how eCommerce can not only keep customers, but also attract new customers through TV, internet and mobile.

Current Chief Executive Jeremy Darroch put much of the success down to the organisation’s “constant appetite for change.”

As they have 10 million customers… they are definitely doing something right.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.