Sky’s the Limit

MPP Global Posted by MPP Global on Monday, 15 November 2010

BSkyB is celebrating the amazing milestone of achieving its target of 10 million customers – with two months to spare.

Back in 2004, it seemed a pretty bold ambition by Sky to say it would hit the target by the end of 2010, but despite the odds, and a recession, it has made it.

MPP Global  has worked closely with Sky on a range of partnerships and what is abundantly clear is that it really gets how eCommerce can work across its business channels.

It understands how eCommerce can not only keep customers, but also attract new customers through TV, internet and mobile.

Current Chief Executive Jeremy Darroch put much of the success down to the organisation’s “constant appetite for change.”

As they have 10 million customers… they are definitely doing something right.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, the world’s smartest subscription & billing platform providing enterprises with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite provides next generation lifecycle management that enables the identification, acquisition and retention of customers. With offices throughout the Americas, Europe, Middle East and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, L'Équipe, Bonnier, Specsavers, Daily Mail, Racing Post and the New Zealand Herald. For more information about MPP Global, please visit http://www.mppglobal.com