Harry Potter is a business phenomenon and the success story will no doubt continue when the latest movie instalment goes on general release today.
The wizard’s army of fans didn’t have to go too far to see the stars on the red carpet, in fact they didn’t even have to leave the sofa.
Lots of sites were streaming the London premiere live to a laptop or mobile, probably near you.
You don’t have to be a Harry Potter fan to appreciate the impact streaming can have when you are marketing a product or a service.
It puts you in touch with consumers and alerts consumers to you. It can be an amazing advertising and marketing tool.
By streaming media you can deliver video content directly to your target market and really capitalise on the moment that the consumer might want to do business with you.
It’s not magic… but the results can be.