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Posts Tagged: content monetization
Weekly Media & Subscription News Round-up | July 11, 2016
2016 Olympics, Pay TV Growth & Reasons for Churn MPP Global shares six stories from the last seven days of news affecting the media and subscription industries Media and publishing...
Weekly Media & Subscription News Round-up | July 4, 2016
Brexit, NOW TV & Web Traffic Trends MPP Global shares six stories from the last seven days of news affecting the media and subscription industries Publishers have been offering consumers play-by-play updates...
Advertising Revenues Increase with Paywall Strategies
As print revenue continue to decline, publishers take advantage of advertising on their websites creating new revenue streams. While this new digital economy has had a positive impact on the...
Digital Content Attitudes Evolve as Online News Readership Grows
The recent Digital News Report from Reuters Institute highlights the changing ecology of news consumption and the evolution of how consumers access digital content. As the digital environment continues to...
Freemium vs Metered Paywalls: Which Model Suits Your Business?
Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...
As lockdown eased, #streaming viewing as of the end of June held steady at 71% in the UK https://t.co/86SqnK5T11
1 hour ago