Texting Times

MPP Global Posted by MPP Global on Wednesday, 10 November 2010

Even with the rise of social networking sites – texting is still a great way to reach both new and existing customers.

The real plus points of mobile marketing campaigns lies in their flexibility. They can be used to alert a consumer to a sale, offer a subscription reminder or even be part of a public service campaign.

They can also be an invaluable stream of revenue for both businesses and organisations – no matter how big or small.

Charities for example, can use text as a cost-effective way to raise both their income and their profile.

Of course a text doesn’t just have to be a few words it can be a video, an audio mail or a digital brochure and consumers can receive it in seconds.

We have been developing our txt2 mobile SMS marketing platform for more than a decade – so I like to think we know what we are talking about.

MPP Global

Posted by MPP Global

MPP Global delivers eSuite, powering media through subscription & billing, providing blue-chips in the Media sector with the freedom to deploy flexible business models that drive recurring revenue streams. eSuite powers next generation lifecycle management that enables the acquisition, monetization and optimization of customers. With offices throughout the Americas, Europe and Asia Pacific, MPP Global has an impressive track record of maximizing customer lifetime value. Clients include Sky, McClatchy, Torstar, L’Équipe, SF Anytime, Daily Mail, Jysk Fynske Medier, NBC Universal, TDC Nuuday, Juventus, Hallmark, American City Business Journals (ACBJ), Organización Editorial Mexicana (OEM), Camping World and The Yomiuri Shimbun.